I’m Alia, a Creative Director with 12+ years of experience garnered from working with some of the world's leading advertising agencies and brands. Through my tenure, I have honed my skills and expertise in conceptualizing and executing innovative campaigns that increase brand recognition while shaping and shifting culture. I am now seeking an opportunity to lead and inspire creative teams in an environment that fosters new talent, embraces purpose-driven ideas, and consistently delivers exceptional creative work.

Professional Experience

Sparks Agency | Remote

Contract Interactive Creative Director | April 2023-August 2023

Led a team of creative technologists and designers through the creative process for a large-scale interactive experience intended to educate the audience on the latest AI advancements within the Salesforce product ecosystem.

Through insightful guidance and collaborative brainstorming sessions, I played a pivotal role in refining creative concepts, injecting strategic direction, and ensuring alignment with the client’s objectives.

Fostered a dynamic and iterative feedback loop, our team delivered high-level creative solutions that resonated with the clients and their customers.

Client: Salesforce

HLK | Remote

Associate Creative Director | May 2021-Feb 2023

Led creatives in developing and executing creative brand campaigns across digital, social, experiential and print executions.

Spearheaded new brand campaigns and visual identities for purpose-driven campaigns.

Collaborated with cross-functional teams to align creative insights with business objectives and drive cohesive brand messaging.

Clients: Envu, Concordance, and Wellcare

Fact & Fiction | Boulder, CO

Freelance Senior Art Director | Feb 2020-May 2021

Conceptualized creative ideas and visual identities for digital, social, and film executions.

Fostered a collaborative and innovative work environment to ensure the creative work consistently exceeded our client’s expectations.

Clients: Halo Top, Pirate’s Booty, AAA, and New Belgium

BBDO | San Francisco, CA

Senior Art Director | Oct 2018-Aug 2019

Collaborated closely with clients, account managers, and creative teams to understand project objectives and deliver thought-provoking creative concepts.

Oversaw the entire creative process, from ideation to final execution, ensuring consistency, quality, and timely deliverables.

Presented creative concepts and design strategies to clients, providing strategic rationale behind each component.

Clients: Wells Fargo, Krave, and Barbie

Herman Miller | Holland, MI

Contract Senior Art Director | Aug 2017-Oct 2018

Art directed and designed comprehensive global brand identity assets for the Living Office campaign, encompassing large-scale showroom graphics, print layouts, and digital executions.

Led the creative team in translating strategic objectives into visually impactful designs that resonated with the target audience and maintained brand consistency across various touch points.

Launched new product campaigns, collaborating closely with cross-functional teams to create innovative and cohesive campaign executions.

72andSunny | New York City, NY

Freelance Senior Art Director | Nov 2016 - Jan 2017

Created campaign ideas, executions and visual identities for the Yoplait account during the pitch for General Mills North America.

Collaborated closely with cross-functional teams to ensure seamless integration of design, copy, and strategy, resulting in a cohesive and impactful campaign presentation.

Celebrated a new business win with an incredible team.

Client: General Mills

BBH | New York City, NY

Art Director | Dec 2014 - Nov 2016

Conceptualized impactful brand platforms, campaigns, and digital activations that exceeded client expectations.

Seamlessly incorporated several cause-driven initiatives into campaign activations, generating PR buzz for the brand.

Shared industry insights, fostered growth, and nurtured a collaborative learning environment, contributing to the professional development of emerging talent.

Clients: Vaseline, Playstation, Rubbermaid, Mountain Dew and New Balance

BBDO Worldwide | New York City, NY

Art Director | June 2013-Nov 2014

Developed award-winning brand platforms, campaigns, and design executions for the Starbucks account.

Leveraged a diverse skill set to conceptualize and execute creative work across film, print, digital, and non-traditional mediums.

Directed illustrators, graphic designers, photographers, letterers, UX/UI designers and production assistants, ensuring the successful execution of multi-faceted campaigns.

Mentored new junior art directors and interns by providing constructive design feedback for print, film and digital executions.

Received three promotions in less than two years by soaking up as much knowledge as possible from amazing creative mentors.

Clients: Starbucks, AT&T, Pedigree and GE

Crispin Porter + Bogusky | Boulder, CO

Art Director Intern | Feb 2013 - Apr 2013

Cut my teeth creating campaign executions and activations for Jell-O, Bing, Kraft Mac & Cheese, and more.

Education

Bachelor of Fine Arts - BFA, Drawing

University of Colorado | Boulder, CO | 2012

Bachelor of Arts - BA, Journalism

University of Colorado | Boulder, CO | 2012

Awards & Recognitions

The One Club Bronze Pencil Print Design

BizBash Best Use of Social Media for an Event

NY Festival Print Award

Print Campaign Featured In Lürzers Archive

Art Direction Featured In Communication Arts

Featured in DESIGN{H}ERS: A Celebration of Women in Design Today

Purpose-Driven Campaign Featured in Adweek, Telegraph UK, The Independent, Huffington Post UK, The Drum, Brand Republic and more.