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Mobile App
To show users how to fall in love with food again, we'll create an app to match foodies with their perfect pairing—helping them find "the one" for their tastes. Users will be able to swipe through different meals until they find the perfect one and order it directly from the app.
Tinder Profiles
We'll set up a simple activation on Tinder so when users swipe through people's profiles, they'll be presented with Grubhub dishes in their area as well.
Wild Postings
We'll also create postings we place into the real world featuring dishes in local areas looking for love.
When consumers text the number on the posting, we'll respond with a link to the GH Match app with the dish's profile for an easy ordering process.
Craigslist Missed Food-nection
We'll create posts on Craiglist Missed Connections, told from the perspective of food. Dishes will write to consumers who came into their restaurant but didn't order them, and invite them to get on the GH Match app to try them out.